The new face of beachwear
From unique swimsuits and beach dresses to practical accessories and stunning shoe models that are both comfortable and stylish – discover our guide to this season’s trendiest designs that you can wear throughout this sunny summer.
focus on the body
Choosing the right swimsuit, one that will flatter our body shape and have an original design, is not an easy task. The world’s top brands offer more and more spectacular designs, which makes looking for the perfect model quite a challenge. We hear you, and before you even have to ask, we’ve looked at the most interesting trends in beachwear – you’ll definitely find something for yourself among these looks.
This season’s most popular swimsuits catch the eye with avant-garde styles. It’s worth having a look at offers from The Attico, Dolce & Gabbana, Zimmermann, Balmain and Oséree. Designs from these brands are full of vibrant colours, asymmetric cuts, animal prints and shiny finishes. But that’s not all, because designers have incorporated the hottest trends of the season in classic models as well. This is exemplified by swimsuits from Saint Laurent, Bottega Veneta and Burberry. Choose minimalist details, the iconic check or timeless earth tones.
practicality and style
Beach clothes are as important in summer looks as a flattering swimsuit. Airy dresses, sheer tops, skirts and trousers are more and more in demand with each season, not only because of their functionality but also the original designs and richness of detail. They can be the basis of unique looks, both for staying outside all day and endless fun starting at sunset. Unconventional and timeless versions of these clothes offer plenty of possibilities for lovers of classics and the most demanding fans of extravagance.
For those of you who value aesthetics that will outlast any passing trend, we suggest the latest styles from Missoni, Jacquemus and Zimmermann. Designs adored by the Italian bohemians capture the attention with vivid prints, while pareo models reinterpreted by the Australian and the French brand balance between timeless classics and innovative forms.
On the other hand we have models ideal for all-night parties in the moonlight pioneered by The Attico, Versace, Balmain and Oséree. Take your pick from sensually sheer fabrics, animal prints, glitter finishes, openwork and this season’s hit – feathers.
the devil is in the details
A spacious shopper, trendy sunglasses and a spectacular wide brim hat – the perfect (practical) trio that will complete any beach look. See what designers offer this season and get inspiration from the holiday looks of the greatest fashion icons to find models that could never be boring.
Functional shoppers made from natural materials can be found in collections by Chloé, Saint Laurent, Ulla Johnson and in Jimmy Choo’s latest capsule collection. Models available in any imaginable size can hold all the beach necessities and express your individual style wherever you are in the world. For a protection from the sun in any conditions and a phenomenal effect choose hats from Isabel Marant, Etro, Marni and Jacquemus. These designs are a great investment for years to come, and – even more importantly – they’ll be the icing on the cake of any look! Don’t forget about sunglasses, which this season leave a lot of room for creativity. Bottega Veneta, Gucci and Saint Laurent offer retro models, Valentino combines timeless design with innovation, and Anna Karin Karlsson excels in unmatched avant-garde.
comfort is key
Prepare for pool parties, walks at dawn or all-day sightseeing – this summer you should always have a comfortable pair of shoes.
From fashionable slides to high-end sandals and timeless boho espadrilles – have a look at what we’ve chosen out of the latest models of top brands and find shoes perfect for your needs and style.
For those of you who are looking for the perfect everyday pair, we would suggest looking at Isabel Marant, Chloé, Tory Burch and Manebí. The collections of these brands include classic slides and comfortable sandals, as well as ultra-colourful patterned espadrilles. Pay attention to designs with adjustable straps and Velcro, which will help you navigate through the harshest terrain.
The prefect option for parties in the moonlight beloved by holiday-makers is provided by shoe models from Jimmy Choo. Our number one is a pair of raffia sandals in an eye-catching shade of pink.